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Australian company Tarmac Linemarking partnered with OmniGrip and Vic Roads to conduct a “test run” of new illuminated road markings in May this year, and the results have now gone viral. The test was carried out on a kilometre-long stretch of Metong Road in south-east Victoria, with photos posted on Facebook.

The markings use the same photoluminescence principle commonly used in children’s glow-in-the-dark stickers, toys and watches. At night, the new coating re-emits the light it absorbed during the day. This makes road and sidewalk markings more visible to drivers and pedestrians, allowing them to reach their destinations safely in the dark.

since pictures from the trial went viral he has been inundated with calls from businesses and local councils wanting to use his technology to light roads.

The trial is one of 70 projects being delivered by the Victorian Government as part of a new $4 million program to find innovative ideas to make the region safer.

In this spirit, the state government is also looking at installing LED lighting at intersections and exploring innovative technologies that can extend the reach of reflective markings. The state has praised Tarmac Linemarking’s new products.

“This solution will allow drivers to see markings or signs better and provide greater clarity at junctions and turns, giving drivers more time to react and preventing them from drifting out of their lane,” Roads Victoria said in a statement.

“This will be especially useful for people who are not familiar with driving in the area.”

The company showed off images of the glowing signs in a Facebook post published on May 5 that has garnered nearly 10,000 likes and 3,400 comments praising the new invention.

“This seems like a good idea. Maybe it will keep people in their lane. I’m all for it. Too many people cross these lines and some of them are so old that they are hard to see at night, especially on rainy days,” said one supporter.

“Great! If these crazy people would just start burying power lines instead of putting up poles, no one would have problems when the storm hits,” another fan said.

There is no doubt that the new markings will make night driving clearer and safer, thereby saving lives. The only question that comes to my mind is why no one has thought of this before? It seems like an obvious solution, and the technology has been around for some time.

It has even been used on bicycle equipment to keep cyclists safe while riding at night, and was briefly introduced to Dutch roads in 2014. But better late than never. We are delighted to see this new innovation gaining popularity so quickly, and we look forward to seeing it on our roads.